{"title":"New Launches","description":"\u003cp\u003eNew Launches \u003c\/p\u003e","products":[{"product_id":"posturewise-d-roll","title":"BackGood Lumbar Support D-Roll","description":"\u003cp\u003eBackGood Lumbar Support D-Roll provides targeted lower back relief with its ergonomic cylindrical design. The Memory Foam contours to your spine's natural curve, reducing strain during sitting, working, or relaxing. Ideal for office chairs, car seats, or home use, it helps improve posture and alleviate discomfort from prolonged sitting. Lightweight and portable, take it anywhere you need support. Perfect for anyone seeking daily comfort and better spinal alignment.\u003c\/p\u003e","brand":"BackGood","offers":[{"title":"Black","offer_id":51311445115182,"sku":"BGDR002","price":1049.0,"currency_code":"INR","in_stock":true},{"title":"Blue","offer_id":51311445147950,"sku":"BGDR001","price":1049.0,"currency_code":"INR","in_stock":true},{"title":"White","offer_id":51311445180718,"sku":"BGDR003","price":1049.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/01_4685833a-c0f1-4577-a1fe-2c78a0496ff0.jpg?v=1784024154"},{"product_id":"backrest","title":"BackGood PosturePlus (L)","description":"\u003cp\u003eBackGood BackRest (L) is a compact orthopedic solution engineered for targeted lumbar support. Constructed with medical-grade memory foam, it molds to your spine's unique contours while maintaining firm structural support. The ergonomic design distributes pressure evenly across the lower back, reducing fatigue during extended periods of sitting. Ideal for those with smaller frames or confined spaces, this back support combines clinical-quality materials with anatomically-informed engineering to promote spinal health and postural stability.\u003c\/p\u003e","brand":"BackGood","offers":[{"title":"Black","offer_id":51846916636974,"sku":"BGSB01","price":1443.0,"currency_code":"INR","in_stock":true},{"title":"Blue","offer_id":51846916669742,"sku":"BGSRB02","price":1443.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/01_308a6bcf-27c0-450a-b822-f98927ea82b2.jpg?v=1784026062"},{"product_id":"orthopedic-bed-wedge-pillow","title":"BackGood Bed Wedge Pillow","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBackGood Orthopedic Bed Wedge Pillow combines supportive memory foam with a versatile wedge design for both nighttime and daytime comfort. Its inclined shape provides elevated support while sleeping and can help reduce discomfort associated with acid reflux. During the day, it can be used as a supportive backrest for your work from home setup, encouraging better posture during long working hours. The adaptive memory foam gently conforms to your body, helping reduce pressure on the back, neck, and shoulders.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden has-[\u0026gt;_:empty]:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"BackGood","offers":[{"title":"Black","offer_id":51312746299694,"sku":"BGWPBL","price":1731.0,"currency_code":"INR","in_stock":true},{"title":"Grey","offer_id":51312746332462,"sku":"BGWPGR","price":1731.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/01_b6fcfe25-6076-4044-91c1-7a776db6453b.jpg?v=1784026358"},{"product_id":"neck-posture-pillow-with-shoulder-support","title":"BackGood NeckRest with Shoulder Support","description":"\u003cp\u003eEngineered to support proper cervical alignment, this neck posture pillow combines ergonomic design with versatile functionality. The integrated shoulder support distributes pressure evenly across the neck and upper back, reducing strain during extended periods. Ideal for car travel, it fits seamlessly into your vehicle's neckrest region, promoting healthy spinal positioning and minimizing discomfort on long drives. The contoured shape accommodates natural neck curves while preventing forward head posture. Whether commuting or road tripping, this pillow delivers targeted support where you need it most, helping you maintain comfort and postural integrity throughout your journey.\u003c\/p\u003e","brand":"BackGood","offers":[{"title":"Blue","offer_id":51312750461230,"sku":"BGNB02","price":1397.0,"currency_code":"INR","in_stock":true},{"title":"Black","offer_id":51312750493998,"sku":"BGB01","price":1397.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/02_d944475d-630e-4be5-9c7f-3a300e280375.jpg?v=1785216939"},{"product_id":"backgood-orthopedic-cervical-pillow","title":"BackGood Cloud Contour Cervical Pillow","description":"\u003cp\u003eExperience reliable support with HR foam that offers a firmer feel compared to memory foam. Designed to maintain its shape throughout the night, the pillow quickly bounces back after use without losing its structure. Its supportive construction helps keep your head and neck comfortably positioned while preventing the sinking feeling some softer pillows provide. A great choice for sleepers who prefer firm, responsive support and lasting comfort for a more restful sleep experience.\u003cbr\u003e\u003c\/p\u003e","brand":"BackGood","offers":[{"title":"Default Title","offer_id":51312750919982,"sku":"BGSG060","price":1069.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/2000_x_2000.jpg_1.jpg?v=1786010268"},{"product_id":"travel-combo-coccyx-seat-travel-plus-neckrest-with-shoulder-support","title":"BackGood Travel Combo - Coccyx Seat + Travel Plus + Neckrest with Shoulder Support","description":"Complete comfort for your journey. This all-in-one travel combo includes a coccyx seat cushion for tailbone relief, a travel pillow with memory foam support, and an ergonomic neckrest with integrated shoulder support. Perfect for long flights, road trips, and extended sitting. Reduces pressure points, promotes proper spinal alignment, and helps prevent travel fatigue. Lightweight, portable, and easy to carry. Transform any seat into a comfortable haven wherever you go.","brand":"BackGood","offers":[{"title":"Blue","offer_id":51929933316398,"sku":null,"price":3698.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/2551\/7102\/files\/02_d899f363-ba9f-40b5-8145-d67e9c8f098c.jpg?v=1780579117"}],"url":"https:\/\/backgood.com\/collections\/new-launches.oembed","provider":"BackGood","version":"1.0","type":"link"}